No Risk. No Story. An Exploration of Branding Risks through Netflix’s Revolutionary Pivot
In the branding world, there’s a saying that we at ReFrame Strategy Consulting firmly believe in: „No risk. No story.” Taking risks, in essence, is the lifeblood of any successful brand’s story. And no brand exemplifies this better than Netflix. Netflix, a company that started as a humble DVD rental service, took a substantial risk […]